marketing

English Online Dictionary. What means marketing‎? What does marketing mean?

English

Etymology

By surface analysis, market +‎ -ing.

Pronunciation

• (UK) IPA^(key): /ˈmɑːkɪtɪŋ/
• (US) IPA^(key): /ˈmɑɹkɪtɪŋ/

Verb

marketing

1. present participle and gerund of market

Noun

marketing (countable and uncountable, plural marketings)

1. Buying and/or selling in a market (street market or market fair).
   1. (archaic or Philippines) Shopping, going to market as a buyer.
      • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):

        [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.
   2. (dated) Attending market as a seller.

2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.

Usage notes

The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. In areas where it is common for a domestic helper to go grocery-shopping on behalf of their employer (e.g. Hong Kong, Malaysia, Singapore, and the Philippines) both senses of the word may be used, depending on context.

Hyponyms

(promotion of sales) advertising, branding, pricing, sales, promotion

Derived terms

Descendants

Translations

French

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): /maʁ.ke.tiŋ/

Noun

marketing m (plural marketings)

1. marketing

   Synonym: mercatique m

   Antonym: démarketing

See also

• commercialisation

Further reading

• “marketing”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.

Hungarian

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): [ˈmɒrkɛtiŋɡ]
• Hyphenation: mar‧ke‧ting
• Rhymes: -iŋɡ

Noun

marketing (plural marketingek)

1. marketing

Declension

Derived terms

• marketinges

(Compound words):

• marketingosztály

References

Italian

Etymology

Unadapted borrowing from English marketing.

Pronunciation

• IPA^(key): /ˈmar.ke.tinɡ/, /ˈmar.ke.tin/
• Rhymes: -arketinɡ, -arketin
• Hyphenation: màr‧ke‧ting

Noun

marketing m (uncountable)

1. marketing (the promotion, distribution and selling of a product or service)

References

Further reading

• marketing in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

Polish

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): /marˈkɛ.tiŋk/
• Rhymes: -ɛtiŋk
• Syllabification: mar‧ke‧ting

Noun

marketing m inan

1. marketing (promotion, distribution and selling of a product or service)

Declension

Derived terms

Further reading

• marketing in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• marketing in Polish dictionaries at PWN

Portuguese

Etymology

Unadapted borrowing from English marketing.

Pronunciation

Noun

marketing m (usually uncountable, plural marketings)

1. marketing (communication and interaction with costumers)

   Synonym: (less common) mercadologia

2. (informal) promotion (the act of promoting a product or service)

   Synonym: promoção

Derived terms

• marketing direto
• marqueteiro

Related terms

• mercado
• telemarketing

Romanian

Etymology

Borrowed from English marketing.

Noun

marketing n (uncountable)

1. marketing

Declension

Serbo-Croatian

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): /mǎrketinɡ/
• Hyphenation: mar‧ke‧ting

Noun

màrketing m (Cyrillic spelling ма̀ркетинг)

1. marketing

Declension

References

• “marketing”, in Hrvatski jezični portal [Croatian language portal] (in Serbo-Croatian), 2006–2025

Spanish

Etymology

Unadapted borrowing from English marketing.

Pronunciation

• IPA^(key): /ˈmaɾketin/ [ˈmaɾ.ke.t̪ĩn]
• Rhymes: -aɾketin

Noun

marketing m (plural marketings)

1. marketing

   Synonym: mercadotecnia

Usage notes

According to Royal Spanish Academy (RAE) prescriptions, unadapted foreign words should be written in italics in a text printed in roman type, and vice versa, and in quotation marks in a manuscript text or when italics are not available. In practice, this RAE prescription is not always followed.

Alternative forms

• márketing (nonstandard)
• márquetin
• márketin

Further reading

• “marketing”, in Diccionario de la lengua española [Dictionary of the Spanish Language] (in Spanish), online version 23.8, Royal Spanish Academy [Spanish: Real Academia Española], 2024 December 10
• “marketing”, in Diccionario panhispánico de dudas [Panhispanic Dictionary of Doubts] (in Spanish), 2nd edition, Royal Spanish Academy; Association of Academies of the Spanish Language, 2023, →ISBN
• márquetin/mercadotecnia | FundéuRAE
• «marketing», alternativas en español | FundéuRAE

Turkish

Etymology

Unadapted borrowing from English marketing.

Pronunciation

• IPA^(key): /maɾ.ce.tiɲɟ/
• Hyphenation: mar‧ke‧ting

Noun

marketing (definite accusative marketingi, plural marketingler)

1. marketing

   Synonym: pazarlama

Declension

Derived terms

• dijital marketing

Further reading

• “marketing”, in Turkish dictionaries, Türk Dil Kurumu
• Çağbayır, Yaşar (2007) “marketing”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 3000